Five female high school students earned the title of entrepreneur this week as their winning vision for an airport concessions business, Yummy Care, came to life at General Mitchell International Airport (MKE), Milwaukee County Executive Chris Abele announced today.
Tuesday’s showcase event was the final reward for a group of students participating in career pathway program designed to give business experience using real-world projects.
Authorized by the Wisconsin State Legislature, the BOSS (Building Occupational Skills for Success) program piloted in Milwaukee County earlier this year, with five groups of high school sophomores creating and presenting business concepts for airport concessions. They performed market and consumer research to create business plans, which they then pitched to airport and County officials. The winning students got to transform a current food-and-beverage space at MKE for one night into their winning concept.
Their idea for Yummy Care was to give families with kids a place where they can not only relax and play, but also find healthy food options – all in one place.
“These students did an outstanding job in thinking through a concept that would resonate with people – and since I have three young daughters, that includes me,” said Abele. “It’s exciting to see a business concept come to life, and I’m grateful that Milwaukee County could be part of that. Read the full story here.