When a company ships a truckload of goods across the country, it’s often the case that the truck will return to its city of origin carrying less than a full load. Trucking, which is estimated to be a $720 billion-plus industry, could be made more efficient by putting businesses that ship products by truck in closer contact with carriers—and with other shippers—says Mark Hackl, founder and CEO of the Green Bay, WI-based startup Lanehub.

On Tuesday, Lanehub took first place in a pitch contest held in the company’s hometown, landing a $100,000 investment from AOL co-founder Steve Case. The competition was part of the “Rise of the Rest” tour organized by the venture capital firm Revolution, where Case is chairman. The goal of the tour is to highlight emerging innovation communities in parts of the country that aren’t known as hotbeds for tech startups. Read the full story here.

Lanehub will present at the upcoming Early Stage Symposium. Click here to learn more about the conference.