Wes Schroll, the founder and CEO of Fetch Rewards, says that in early 2015, his startup received a call from a man who worked at Oscar Mayer, the meat producer known for its hot dogs, bologna, and Wienermobile.

Schroll says the caller lived just outside of Madison, WI—where Fetch Rewards is based and also where Oscar Mayer operates a plant—and said he was interested in hearing more about Fetch, whose app for smartphones and tablets is aimed at saving shoppers money on groceries, and helping stores and food manufacturers build customer loyalty. His wife used the app to shop at a Piggly Wiggly supermarket in Waunakee, WI, and he thought there might be an opportunity for his employer and Fetch to work together, Schroll says. Read the full Xconomy story here.