Advocates of entrepreneurship in the Milwaukee area have long argued that forging more connections between startups and old-line businesses headquartered there could lead to more people starting and building companies in the city.

Lately, business leaders in greater Milwaukee have been taking steps to help the city realize that vision. The latest example is an announcement from life insurance and financial services giant Northwestern Mutual that it plans to help fund a series of startup accelerator programs run by the Wisconsin-based organization Gener8tor.

Support for gBETA—a series of free, seven-week accelerator programs Gener8tor puts on that help entrepreneurs with things like pitching their products, adding users and customers, and raising money from investors—in Milwaukee will also come from Rockwell Automation (NYSE: ROK), Kohl’s (NYSE: KSS), Robert W. Baird & Co., and the Milwaukee Institute. Together, they will pay for all operating costs for gBETA in Milwaukee over the next two years. Read the full story here.

Read the Milwaukee Business Journal story here.