Just as the cell phones people walk around with all day have become de facto computers, automobiles too can now be seen as roving computing devices—ones that might be vulnerable to hackers, even.

As cars become more high-tech—a trend that’s almost certain to accelerate with the continued development of electric and driverless vehicles—automakers will need to ensure they prevent the circuit boards, processors, and other computer components inside of cars from overheating.

That could mean a business opportunity for Ebullient, a Madison, WI-based startup that makes liquid-based cooling systems for computer equipment. Up to this point, the company has mostly focused on selling its technology to data center operators trying to keep their servers cool. Now, Ebullient’s interim CEO, Dave Trettin, says it is eyeing the automotive industry. Read the full story here.