Most people are familiar with the concept of performing a series of rehabilitation exercises after having surgery. But far fewer have likely heard of “pre-habilitation” exercise regimens, which are assigned to patients before they go under the knife. The idea has gained traction due to changes in how the government reimburses hospitals and clinics for the care they provide.

One startup seeking to position itself to take advantage of this growing trend is Kiio. The Madison, WI-based company develops software for healthcare providers and insurers that’s aimed in part at helping patients understand and adhere to physical and occupational therapy programs. Read the full story here.

Read the WisBusiness story here.