After three decades building an organization that has served tens of thousands of entrepreneurs and aspiring founders, for Wendy Baumann, the work wasn’t over.
When the former president of the Wisconsin Women’s Business Initiative was tapped late last year for the top spot at the Wisconsin Department of Financial Institutions, she jumped at what she saw as a once-in-a-lifetime chance.
A career focused on financially empowering women, people of color and individuals with lower incomes — and a long history of working with a variety of types of financial institutions — has armed Baumann to address pressing statewide issues affecting the financial sphere, from AI to cryptocurrency, fraud and more.