The 2025 NFL Draft in Green Bay had an estimated $80 million economic impact in Brown County, exceeding earlier projections by nearly $60 million.
That’s according to an economic impact report released yesterday by Experience Greater Green Bay that was conducted by market research firm Sportsimpacts. It focused on the local and statewide impacts of this year’s NFL Draft, held April 24-26 near the Green Bay Packers’ Lambeau Field.
Along with driving economic activity in Brown County, the study found the event had a statewide impact of nearly $105 million. That’s above an earlier projection of $94 million.