A Madison-based startup called Strudel has won this year’s Pressure Chamber pitch competition with its AI-based tech support platform.

The contest was held yesterday afternoon at The Sylvee music venue in Madison as part of Forward Fest, an annual event series focused on entrepreneurship and technology.

Strudel’s co-founder and CEO, Kristin Isaac, beat out four other competitors for the grand prize after each gave rapid-fire, 5-minute pitches and answered questions from a panel of investor judges. She was presented with the “golden suitcase” award, landing her a spot on the Greater Madison Chamber of Commerce’s trip to Silicon Valley this fall to meet with venture capital firms.

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