Rent College Pads, a countrywide housing platform for students, is launching its end-to-end property management arm College Pads Pro on Aug.1.

The Milwaukee-based company at 1101 N. Market St. started as CEO Dominic Anzalone‘s college project in 2012. It’s since become a top platform universities use to match students to off-campus rental listings. The software is managed by Rent College Pads but takes on the branding of the individual university, which enables students to search for listings from a university-backed platform.

“We’ve kind of really become the name brand of the country,” said Anzalone.

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