A business consultant is urging company leaders to approach diversity, equity and inclusion initiatives with a systematic approach that goes beyond recruiting.

“That is probably the most common sticking point that I see organizations fall into,” Deborah Biddle said yesterday during a webinar hosted by American Family Insurance’s Dreambank program in Madison. “They think that having a diversity initiative means I should hire more people of color. If that’s the only thing you’re doing, then I think that you’re missing the boat almost completely.”

Biddle is a certified diversity professional and coach with The People Company Consulting Group. In her presentation yesterday, she highlighted a number of common pitfalls that businesses encounter when trying to advance their DEI efforts.

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