Wine subscription service Bright Cellars has hired its first master sommelier as it looks to scale the Milwaukee-based brand.

Its new sommelier is Catherine Fallis, the fifth woman in the world to earn the master sommelier designation, according to a Wednesday announcement.

Fallis will spearhead education and selection efforts for Bright Cellars, which blends and bottles its own wines. She will also develop content to help the company’s subscribers learn about its wines and wine in general.

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