An all-natural line of hair and skin care products took home the top cash prize on the latest episode of Project Pitch It.

Startup FAVORYT Brand won last week’s Peg Ann and David Gruber Project Pitch It Award, worth $10,000. Founders Amy and Josh Woods manufacture all of their products in a Green Bay production facility.

In his early 20s, Josh Woods went completely bald, a life event he says took a major hit on his confidence. He began growing his beard out to regain some of that confidence but soon encountered another issue: his beard was incredibly itchy. He started trying some beard products that were already on the market and found the harsh chemical formulas further irritated his skin.

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