AI is being used for crunching data, detecting fraud, writing software, analyzing language and much more, but business users say human expertise remains as important as ever.

Spencer X. Smith, founder of Madison-based digital marketing firm AmpliPhi, emphasized the importance of human feedback for an AI training method called reinforcement learning. He spoke yesterday during a panel discussion in Madison organized by In Business magazine.

“That’s still an integral part — we just can’t have AIs talking to AIs,” Smith said. “We have to have a human actually be part of the feedback loop … That’s still a super, super important part.”

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