Dean Amhaus was not always a champion of the city of Milwaukee and southeastern Wisconsin. A Cudahy native, he left Wisconsin in the mid-‘70s to attend college, spending time in both Washington D.C. and New York City.

“I left, like a lot of people at that time, because I didn’t see a lot of opportunity,” said Amhaus. “It was a place that wasn’t on my radar and didn’t make me feel like I wanted to be here.”

He eventually returned to Wisconsin to run the sesquicentennial commission, which worked to raise funds for Wisconsin’s 150th birthday, in 1998. This piqued his interest in the idea of promoting a place.

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