Recent UW-Milwaukee grad Sam Keehan was already a CEO before donning his cap and gown.

Keehan founded NuvaBox, a subscription box service for young adults leaving home for the first time, in 2023, as a senior project. It is now his full-time pursuit.

“When I moved out of my parents’ house and into an apartment, my living standard dropped, to be honest,” Keehan recalled. “My mom did a great job raising me and my siblings, so I couldn’t believe it. I knew I should be better than this. I think it was just because I didn’t have the access to the things I needed to live the comfortable lifestyle that I did with my parents.”

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