It was a case of being in the right place at the right time for Waukesha-based Octane Coffee, a startup that uses proprietary technology to power a fully automated, drive-thru café.
After hosting a grand opening event for its first location in October, Octane Coffee had already been growing its customer base naturally. But when the company was featured in a TMJ4 news segment that interest was kicked into hyperdrive. The news segment was shared by national NBC affiliates and on social media platforms including Tik Tok and Instagram.
Adrian Deasy, founder and chief executive officer of Octane Coffee, said the same day the news segment was filmed, his email notifications began pinging nonstop.
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