Town of Genesee-based generator manufacturer Generac announced today that Norm Taffe has joined the company in the newly created role of president – energy technology.

In his role, Taffe will lead the strategy for the Energy Technology organization at Generac, which is focused on supporting the next-generation grid with an energy ecosystem comprised of solar and battery storage systems, energy monitoring and smart management devices, and distributed energy resource management systems, and grid services.

Taffe will report directly to Aaron Jagdfeld, president and chief executive officer.

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