Milwaukee-based SpotHopper may have turned a few heads earlier this month when the company announced it had completed a $14 million Series A funding round, but the company has seen success since it first launched in 2015.
Aleksandar Ivanovic, who serves as chief executive officer, co-founded SpotHopper back in 2015 with his son Niko, who serves as president and chief operating officer.
“We wanted to create an app that would be better than Yelp. In other words, we wanted it to be an app that could recommend things to people based on their personal preferences, unlike Yelp which kind of recommends the same thing for everybody,” Ivanovic said.
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