Lotza is a contestant in the 2024 Governors Business Plan Contest.

Location: Menomonee Falls
Founders: Laura Markz
Founded: 2023
Service: Beverage manufacturer
Website: getlotza.com
Employees: 1
Goal: Achieve $400 million in sales within five years
Experience: Digital marketing and consulting

As the popularity of non-alcoholic and low-ABV beverage options continues to rise, Menomonee Falls-based startup Lotza is looking to carve out its own space within the alternative beverage market.

Company founder Laura Markz has created what she believes to be the world’s first “good-for-you” drink mixer that not only protects the body against the negative effects of alcohol, but also provides additional health benefits.