Milwaukee-based tech startup EVEN wants to change the status quo in the music industry.

Through the startup’s blockchain-based platform, artists can sell their music directly to fans before uploading it on traditional streaming platforms. Fans who use EVEN are given access to exclusive content, merchandise and ticket offers.

The startup announced Friday it has completed a $2.2 million seed round led by Milwaukee-based CSA Partners with participation from a group of investors including gener8tor and VC 414.

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