After winding down operations back in 2018 as part of Mequon-based iDAvatars, now Milwaukee-based tech startup CodeBaby, Inc. has returned with its highly advanced digital avatars – and increased market demand for its product.

CodeBaby, at the time based in Colorado, was acquired by Mequon-based Intelligent Digital Avatars Inc. (iDAvatars) in 2016. Following the combination of the two companies, iDAvatars was forced to wind down operations in 2018. The most significant factor in the closure was the loss of Blue Cross Blue Shield as a client, which was bringing in more than $1 million in revenue per year.

However, Norrie Daroga, chief executive officer of iDAvatars, bought some of the assets from the company, including the CodeBaby platform and technology. Daroga, along with several investors, has spent the past four years perfecting CodeBaby’s platform. The company has received over $1 million in outside funding to support this process.

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