Picture “Shark Tank” but nicer, a reality TV show where every contestant leaves with money and mentoring to grow their business.

That’s “Project Pitch It,” whose eighth season premieres for Madison viewers at 11:30 a.m. on Sunday, Apr. 7 on WKOW-TV 27.

Each year since the show debuted, at least a few of the entrepreneurs selected have been from Madison. But show creator and executive producer Bev Greenberg said the latest season set a record, with seven of the 27 contestants coming from the state’s capitol.

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