When tech entrepreneur Winnie Karanja launched her Madison nonprofit Maydm in 2015, she noticed a curious pattern.

“When you ask people to name an engineer, an innovator, a STEM leader, they say: Mark Zuckerberg, Jeff Bezos, Elon Musk,” said Karanja, who founded Maydm to provide girls and youth of color in grades six to 12 with skill-based training for the technology sector.

Highlighting the contributions of women and people of color in STEM — and training the next generation of tech leaders — is part of the mission of her latest venture, a new media company called Represented Collective.

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