Three girls pitched their small businesses to a panel of judges that included former New York Yankees star Derek Jeter on Friday at the American Family Insurance Spark building.

Jeter, a Baseball Hall of Fame inductee and five-time World Series champion, had strong words of praise and encouragement for the young entrepreneurs.

“I’m just happy to have an opportunity to listen to the businesses that you all have started,” Jeter said. “You’re going to be successful in everything that you do, and I’m just proud to be here.”

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