gener8tor Madison received hundreds of applications from across the world for the 2024 program. The six selected companies were chosen based on the demonstrated domain expertise of their teams, their growth potential and their investor readiness.

“gener8tor is pleased to have invested in such a diverse array of industries, geographies and founder backgrounds for this cohort,” said Molly Dill, managing director of gener8tor Madison. “We are proud to say we have made great progress getting the founders connected into the strong local startup, mentor and investor ecosystem, and have already convinced one company to relocate its headquarters to the great city of Madison.”

Following the gener8tor Madison program, the startup founders will pitch their companies to investors, community partners and the public at a Showcase event during Madison’s Forward Fest this August.

The next gener8tor Wisconsin program will take place in fall of 2024 in Milwaukee. Startup founders interested in learning more about gener8tor’s programming or applying to the program can visit the gener8tor Milwaukee website, or reach out to Dill at Those interested in mentoring these companies or getting involved in other ways are also encouraged to connect.

The gener8tor Madison program is made possible by a partnership with Michael Best.

gener8tor Madison 2024 cohort descriptions

Jonathan Kretz
Founder & President
(972) 841-6758

TechComb’s B2B SaaS toolkit enables automation integrators (e.g., Rockwell Automation) to create on-demand, hardware-agnostic machine-vision models. TechComb’s models are helping sales engineers secure contracts and earn additional revenue by enabling their hardware to see and understand the way humans do. TechComb has achieved more than $1.3M in lifetime revenue since 2020 and has two patents in the IP pipeline.

Healthy Cow
Louis Hui, CEO
(647) 980-8883

Healthy Cow’s animal health platform develops solutions that improve cow health, productivity, welfare, and the environment. Dairy farmers use Healthy Cow’s products to maintain optimal health and reduce their dependence on antibiotics and hormones, increasing their profitability. Healthy Cow’s first product is a probiotic that helps a cow maintain a healthy reproductive system during her calving years. Healthy Cow has generated about $40,000 in direct-to-farmer and distributor sales and has been used on more than 4,000 cows.

Nicholas Kartos, founder and CEO
(608) 213-9631

Cubby provides busy families with one source of truth to aggregate all of their emails, apps, contacts and calendars. Cubby’s B2C subscription service helps the 33 million families with kids in the U.S. that are juggling numerous activities and sports on top of school. A QNBV certified startup, Cubby has built an MVP and has onboarded 20 pilot families.

Technova Industries
Aymen Azim, CEO
(480) 698-6008

Technova Industries’ SaaS platform allows security end-users to connect old and outdated systems with new technology while analyzing unused data. Clients use Technova to harness aging hardware such as security cameras, collecting valuable data that can be used to inform enhanced security and operations, as well as marketing and consumer insights. Technova Industries is a C-Corp based in Madison, Wisconsin. Technova has secured its first three customers, totaling $30K in revenue.

Plumb Pharmaceuticals
Alex Vodenlich, CEO
(608) 217-5587

Plumb Pharmaceuticals’ platform technology delivers drugs for durations previously thought impossible.  Plumb’s initial target market is addiction use disorder, which affects over 15M Americans. Its novel formulation and delivery method will lower relapse rates in individuals struggling with addiction. Plumb has completed early preclinical animal studies and customer validation with 150+ key stakeholders, including patients, clinicians, and potential development partners Alkermes and Mallinckrodt.

Gary J. Watson, CEO & CTO
(207) 838-7398

Transfur’s medical record analysis software drastically reduces the cost to onboard new patients at veterinary specialist facilities. The web-based referral management solution uses AI, Machine Learning, and workflow automation to analyze hundreds of pages of variously formatted PDF records and give key insights to veterinary specialists while shaving 70% off the review time (normally 90 minutes). Transfur has brought on four veterinary specialty customers and is gaining traction with two prominent corporate groups.

About gener8tor

gener8tor is a global venture firm and accelerator network that supports startups, workers, employers, artists and musicians across race, place and gender. gener8tor partners with companies, governments, universities and nonprofits to operate accelerator programs and conferences in more than 41 communities across 22 states and two countries. Fast Company named gener8tor one of the Best Workplaces for Innovators in 2021 and 2022. The International Trade Council recognized gener8tor as the Global Venture Capital Firm of the Year in 2022.

About gener8tor Madison

gener8tor Madison invests $100,000 into each of six high-growth startups per cohort across all industries and business models. Accepted startups take part in the intensive 12-week, cohort-based accelerator program, which includes one-on-one coaching, mentorship-driven programming, $1M+ in deals and perks, and 100+ connections to the gener8tor network of mentors and investors.