Madison-founded Fetch — a consumer-engagement platform for brands and rewards app for consumers — has secured $50 million in debt financing from Morgan Stanley Private Credit, according to a recent press release.

Fetch achieved profitability in Q4 of 2023. The company will leverage this funding to expand its business through product innovation to enhance the user experience and partner success; further development in the platform’s proprietary A.I. and machine learning technologies; investment in growing the app’s user base; and hiring top talent.

The company continues to scale its product offerings and develop its network of brand partners across CPG, restaurant, and retail verticals. Morgan Stanley Private Credit’s investment in Fetch was led by Executive Director Griffin Coakley. Armentum Partners served as Fetch’s advisor in the transaction.

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