New North, Inc. and its NEW Launch Alliance, created through a grant in 2020, are in the business of fostering entrepreneurship throughout the 18-county region. Over the last three years, the community has been introduced to innovative businesses via the NEW Launch Alliance annual pitch event held in conjunction with WBD, Inc. and the Wisconsin Economic Development Corporation. Last year’s honorees included Two Rivers coffee shop The High Lift, online gift registry platform Divorcist, and the Menasha-born grilling technology known as Brat Wave.

“We have so many great business ideas underway here in the New North region,” says Barb LaMue, president and CEO of New North, Inc. “We have held the pitch competition for several years, and I have to say each year the range of business ideas and quality of the presentations continues to get stronger.”

This past December, three more diverse startups were added to the NEW Launch Alliance’s roster of pitch competition winners, including the 2022 first-place honoree: Fond du Lac’s first poké bowl restaurant.

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