Contact: Andrea Johnson or Tom Still at 608-442-7557
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Shopping search engine firm
will tell its story at Sept. 26 WIN-Madison meeting

MADISON – Learn about the meteoric rise of, a Madison-based firm that is drawing national news coverage for its revolutionary approach to Internet shopping and advertising, at the Sept. 26 meeting of the Wisconsin Innovation Network (WIN) chapter in Madison.

Registration for the meeting is available online through the Tech Council website or at the Sheraton Inn on John Nolen Drive beginning at 11:30 a.m. Lunch will be served at noon and the presentation will begin at 12:30 p.m. Registration is $25 for individual WIN members, $35 for non-members and included with WIN corporate memberships. is a comparison shopping engine that shares back a percentage of the advertising revenue consumers generate through their shopping activity to create lower prices on everything they buy. By significantly improving the underlying advertising model for search, has created a more efficient way of matching up buyers and sellers in a patent-pending marketplace in which merchants can eliminate interruptive advertising and replace it with added value for online shoppers. The name,, reflects the company’s goal of bringing transparency to the advertising market.

“At, we do something completely different than other search engines; we share our revenue directly with our customers,” Jellyfish CEO Brian Wiegand said. “This allows us to create the perfect search engine for buying online, a place where consumers can quickly find the best product for their needs without biased advertising, and where they directly share in the competition by merchants for their sale.”

The story is instructive to local firms because the company has raised all of its financing rounds thus far through local investors, starting with Kegonsa Capital Partners. Kegonsa managing director Ken Johnson will join Wiegand in making the presentation. They will stress the company’s intent to remain local – and to help put the Madison area on the Internet map. Since June, the story has been covered by the Wall Street Journal, Information Week, Internet Retailer, Publishing 2.0 and the Chicago Tribune, among others.

WIN is the membership subsidiary of the Wisconsin Technology Council, the science and tech policy advisers to the governor and the Legislature. To join WIN, go to or call Andrea Johnson at 608-442-7557, ext. 27.