The Innovate 608 podcast is for professionals on the go. It’s about entrepreneurship — the journey, the community and a place to hear about bold new things happening in Madison and Wisconsin.

Hosted by Nora Roughen-Schmidt and produced by StartingBlock, Madison’s local hub for creative startups, the Innovate 608 podcast will tell the stories of incredible Wisconsin innovators. Listeners will hear from startup CEOs about their successes and failures, plus experts in every facet of creating a successful business, from turning an idea into an effective investor pitch to launching and running a thriving operation.

In the 15th episode, the co-founders of Madison-based startup accelerator gener8tor offer their secret to success. Troy Vosseller got his start founding a T-shirt company that evolved into Sconnie Nation, a national apparel maker celebrating Wisconsin culture. Joe Kirgues earned his law degree and has helped grow gener8tor’s brand since its founding in 2012.

Click here to listen to the podcast.