A financial coach who helps Black women take control of their finances. An African landscaper who beautifies private yards and gardens. A textile artist who sews and sells clothing with intricate, colorful and Africanesque patterns.

All are minority business owners from Madison who said they feel that — for the first time — their city is seeing them, as well as catering to their specific needs as entrepreneurs of color.

“There’s something that is cooking and you can smell it,” said Joseph Ndour, a Black man who has lived in Madison since the early 2000s and owns Clarity Landscape and Gardens.

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