Benny, a platform that helps consumers build wealth with their benefits, has closed a $1 million pre-seed funding round, the company announced recently.

According to a release, the round was led by Matchstick Ventures, and the funds will be used to accelerate Benny’s customer acquisition, product development and recruiting efforts.

“I believe there is a massive opportunity in the employee benefits space, specifically wealth-building benefits, like employee stock purchase plans,” Benny CEO Andy Kalmon said in a statement. “I’m not just talking about education but actual financial products that are built for the people who are experiencing this pain. That’s what we’re building at Benny.”

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