Main Street Alliance: American Provenance | The story of a rural Wisconsin small business

Kyle is the founder and CEO of American Provenance Inc., a Mount Horeb-based company specializing in all-natural personal care, lifestyle, and home products. American Provenance had humble beginnings in a former machine shed on Kyle’s family farm, where he and his team assembled all products by hand. The company’s product line can now be found in over 5,000 stores nationwide.