From left to right, Peter Romenesko of TitletownTech, Chandra Miller Fienen of StartingBlock, Abby Taubner from gener8tor, and Julia Kanouse from the Illinois Tech Association

The Interstate 94 corridor between Chicago and Madison, and along I-43 extending north toward Green Bay, may not attract the amount of investment dollars seen in Silicon Valley, New York City and Boston, but the corridor is gaining a reputation for giving investors a better return on their investment and a deeper network when searching for opportunities, said experts at the 2019 Wisconsin Entrepreneurs’ Conference in Milwaukee.

Moderated by Wisconsin Technology Council president Tom Still, panelists discussed the corridor’s attributes and assets, which also include a deep manufacturing and logistics industry.

Panelists included Abby Taubner, partner at Wisconsin startup accelerator and venture fund gener8tor, Peter Romenesko of Green Bay’s TitletownTech, Chandra Miller Fienen of Madison’s StartingBlock and Julia Kanouse from the Illinois Tech Association.

While companies on the coasts draw high-priced funding rounds, investors who operate in the Midwest can invest in a company doing a less-expensive funding round that yields a higher return on their investment. The median return on investment capital in Chicago is the highest of any city in the nation at 5.6%, Kanouse said.

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