Milwaukee World Festival Inc., which produces the annual Summerfest music festival in Milwaukee, is shifting its two-day technology showcase into a one-day virtual event to take place later this year.

The event, Summerfest Tech, previously was rescheduled to September to coincide with a new time frame for Summerfest, which has since been canceled for this year due to the Covid-19 pandemic.

This year’s virtual event, to take place on Sept. 2, will feature a $20,000 startup pitch competition produced by Startup Wisconsin and sponsored by Wauwatosa-based accounting and consulting firm Wipfli, and presentations from leaders at Johnson Controls, Dell Technologies, Chicago-based U.S. Cellular and Milwaukee’s Data Holdings, along with a presentation by venture capitalist Rashaun Williams.

The event, now in its third year, will also include breakout sessions led by the Wisconsin Economic Development Corp., University of Wisconsin-Milwaukee, Marquette University, Wipfli, the Milwaukee Tech Hub Coalition and American Family Insurance.

“Shifting Summerfest Tech to a virtual platform allows Milwaukee World Festival to continue to be a resource for the region’s tech and business communities,” said Don Smiley, president and CEO of Milwaukee World Festival Inc., in a statement. “It is our hope that participants leverage Summerfest Tech as a way to grow in the current climate, network with business contacts and enhance their opportunity for success.” Read the full story here.