In 2020, as companies nationwide raced to announce diversity and inclusion initiatives in the wake of George Floyd’s murder at the hands of Minneapolis police officers, three professional Wisconsin sports teams joined forces on a commitment to invest in minority-owned and social impact startups.
They formed the Equity League, an investment network including the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Microsoft Corp. and Green Bay venture capital firm TitletownTech.
Within two years, The Equity League has made three investments, backing two startups and a new venture firm recently founded in Milwaukee. But along the way, the initiative has evolved.
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