Milwaukee Journal Sentinel: ‘See ya next time’: How a neighborhood grocery store grew into today’s Kwik Trip phenomenon

There’s nothing more Wisconsin than a Kwik Trip.

That is, until you take a look at the fan base and following that turned a convenience store into a phenomenon.

Fifty-seven years after the first Kwik Trip opened in Eau Claire, Kwik Trip has grown from that one neighborhood grocery store to a statewide obsession with its own personality across social media platforms.

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