Emerging startup Carbon Footing is bringing climate-conscious decision-making to a pivotal moment in a person’s life: buying a home.
Launched in 2024 by real estate professional Chris Gross and mortgage specialist Brian Smyth, Carbon Footing is creating a new market for high-quality carbon credits by bundling them into real estate transactions. The company’s goal is to offer homebuyers an accessible, scalable step toward reducing their carbon footprint—and eventually becoming carbon neutral.
“If you’ve ever seen that box at the end of a flight asking if you’d like to offset your emissions, this is the same idea, but on a much larger scale,” Gross said.