Dr. Andrew Seter launched the healthcare software company Sensia Tech in 2016- but the story of this Milwaukee-based tech startup began in 1996.

Seter, a physician who specializes in Occupational Medicine, determined early in his career that traditional medicine did not serve its business clients. “The dichotomy is that the businesses pay for the vast majority of healthcare,” he said. “Yet, healthcare is not designed with their best interests in mind.”

“A lot of the healthcare software systems are really designed to maximize billing and revenue,” Seter explained. “If you think about that, that’s not in the best interest of the employer or the employee. What Occupational Medicine does, at least in one aspect, is help employers really manage their overall general healthcare costs.”

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