The Online News Association will meet May 16-17 in Madison, with a full line-up of speakers who will discuss online media coverage of campaigns, Web site innovations, and the training of online journalists. Experts include a trio of top pollsters plus Democratic consultant Joe Trippi and conservative blogger Ed Morrissey.

To register, click here. Registration fee for the regional Online News Association event includes a reception on May 16 and two meals on May 17 in Madison. The conference agenda is below:

MAY 16-17, 2007

Wednesday May 16, 6:30 p.m., Madison Club

Welcome reception
Confirmed: Madison Mayor Dave Cieslewicz, Attorney General J.B. Van Hollen, Lt. Gov. Barbara Lawton, Senate Majority Leader Judy Robson.
Sponsored by Madison Convention and Visitors’ Bureau

Thursday May 17, Madison Club

7 a.m. to 9 a.m. Breakfast

9:15 a.m. Conference opening.

9:25 a.m. Moderator introduces series of presidential operatives briefing attendees on campaigns’ online strategies.

Question-and-answer session with each operative.

11:30 a.m. Presidential operative session concludes.

11:45 a.m. Luncheon begins.

Noon: Moderator introduces pollster panel: “Parsing polls properly.’’
Pollsters Ann Selzer, Gene Ulm, Paul Maslin offer advice on proper use of polling data.

1 p.m. luncheon concludes.

1:30 p.m. Panel:  “Preparing reporters and students for a changing media landscape.’’

Moderator: UW-Madison journalism prof. Kathleen Culver.

–Scott Anderson, senior political producer, CNN.

–Liz Brixey, assistant professor, Missouri School of Journalism.

–Adrian Holovaty, editor of editorial innovations,Washingtonpost/Newsweek Interactive.

–Chris Long, president, WisconsinEye and former director of new media for C-Span.

–Mike Westling, senior, UW School of Journalism & Mass Communication.

2:30 p.m. first afternoon panel concludes.

2:45 p.m. Panel: “Online media coverage shapes campaign ‘08’’
Moderator: TBA
–Tom Bevan, Co-founder & executive editor of RealClearPolitics.
–Edward Morrissey, Editor of political blog “Captain’s Quarters.”
–Ben Smith, former New York City blogger who chronicles the Democratic presidential nomination process for The Politico.
–Joe Trippi. Democratic online consultant now with John Edwards’ campaign.
–Vaughn Ververs, Senior Political Editor,
3:45 p.m. Panel concludes.
4 p.m. Conference concludes.