QualSights, the fastest growing insights company in America, announced today it has raised a $7.7 million Series A funding round, led by 4490 Ventures, an early-stage venture capital firm based in Madison, Wisconsin, to support QualSights’ strategic growth and hiring.

QualSights is an insights technology platform that helps brands grow using patented technology that captures offline consumer behavior data while removing the limitations that keep brands from generating richer insights. QualSights is a trusted partner to many Fortune 500 clients in CPG, Pharmaceutical, Technology and other industries, helping with product innovation, renovation and optimization around the world.

“It has been a pleasure to witness QualSights’ unprecedented approach and growth in the field of consumer insights,” said Dan Malven, Managing Partner at 4490 Ventures. “QualSights’ team has created a suite of technologies that address a major gap in consumer behavior understanding. These advances will allow brands to get access to data they’ve never had before and truly understand how everyday people use products post-purchase. It is a brilliant, globally scalable and defensible innovation.”

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