Independent and regional retailers can now better customize their online needs with GrocerKey Inc.’s newly launched GK Open, a flexible e-grocery platform enabling retailers to easily add the functionality they need to deliver the optimal online experience for their customers.

Madison, Wis.-based GrocerKey combines white-label e-commerce technology, its e-commerce grocery operating experience, and proven strategies to help brick-and-mortar grocery retailers build a profitable e-commerce business.

According to New York-based eMarketer, U.S. online grocery sales will top $100 billion in 2021. As retailers invest in e-commerce solutions to capture increased consumer demand, many find available solutions rigid and technology providers unwilling to accept customization requests due to platform limitations.

“One size doesn’t fit all, especially in today’s competitive grocery marketplace. Whether retailers have 11 stores or 211 stores, they understand the needs of their businesses and their customers better than anyone,” said Jeremy Neren, CEO and co-founder of GrocerKey. “GK Open offers a self-service option to help retailers of all sizes quickly ramp up their online grocery game, to meet those unique needs and achieve profitable growth.”

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