Serial entrepreneur Bob Dorf, co-author of “The Startup Owner’s Manual” and a nationally renowned adviser on customer development and lean startup principles, will speak at the Wisconsin Entrepreneurs’ Conference, to be held June 5-6 at Milwaukee’s Pfister Hotel.

Register here!

Dorf and his partner, Steve Blank, published “The Startup Owner’s Manual: A Step-by-Step Guide to Building a Great Company” in March 2012. This 500-page guide builds on Blank’s “Four Steps to the Epiphany” and outlines customer development pathways for companies in the web and mobile channels, as well as traditional physical goods and enterprise software startups.

In addition to his own company, Dorf has led strategic customer programs at companies such as 3M, Bertelsmann, Ford, HP, Jaguar, NCR, Oracle and Schawb. He has spoken to scores of national and international audiences, and currently teaches a Columbia Business School course on “Introduction to Venturing.”

The first 200 registrants for the full two-day conference will receive a copy of “The Startup Owner’s Manual.”

“Few people know more about customer development and getting startup mechanics right than Bob Dorf. We’re thrilled to have him speak to Wisconsin’s entrepreneurial community,” said Tom Still, president of the Wisconsin Technology Council.

Other highlights of the 10th annual conference include:

  • Chances to mingle with angel investors from across the Midwest, who will attend a meeting of the Angel Capital Association during the conference;
  • Other nationally known speakers, to be announced soon;
  • The Top 12: Finalists in the Governor’s Business Plan Contest square off;
  • The Ken Hendricks Memorial “Seize the Day” Award, with the 2012 winner to be announced before the conference;
  • About 15 panels and workshops built around the themes of “Launch, Grow and Succeed” and;
  • Plenty of chances to network over food and refreshments!

The Wisconsin Entrepreneurs’ Conference is produced by the Tech Council, the independent, non-profit science and technology advisers to the governor and the Legislature. It serves as a catalyst for the growth of Wisconsin’s tech-based and entrepreneurial economy.