Kristine Seymour, a partner with Michael Best Strategies, says startup innovations could be key to fixing what she sees as a broken health care system.

“My experience is, there’s a recognition of people who are in health care, that the way we reimburse and the way the system works is broken and we need to change that,” she said yesterday at the Early Stage Symposium in Madison. “I think digital solutions in health care are one way to do that.”

The annual conference is held by the Wisconsin Technology Council to spotlight and connect startups, researchers, entrepreneurs and investors. Seymour spoke as part of a panel of health care industry experts.

In her remarks, she stressed that startups need to understand and leverage the financial return on investment when pitching their solutions to companies. That can include hospitals and health systems, as well as payers like insurance providers.