State Journal: Biz Expo highlights ways startups are using digital technology

Innovation Way was home, for a few hours, to a group of startup companies that are plowing into the world of digital technology and social media. The startups, which set up shop at the 19th annual Biz Expo sponsored by the Greater Madison Chamber of Commerce, are trying to help traditional businesses in an increasingly digital environment dominated by smartphones and apps. Read the full Wisconsin State Journal story here.