WEDC helping power innovative startups in the industry
Wisconsin-based startups have excelled at battery technology innovation in recent years, revolutionizing the way we power our electronics, vehicles and more and making the state a trailblazer in the industry.
These advances build on Wisconsin’s long tradition as a leader in the battery industry. Rayovac, now owned by Energizer, has been one of the top brands of alkaline batteries since being founded in Wisconsin in 1906. Generac, founded in 1959, is one of the biggest names in home backup generators and power storage systems.
Few states show as much promise for the future of batteries — specifically, lithium-ion devices — as Wisconsin, where several companies are researching and manufacturing the latest lithium-ion technology. With help from Wisconsin Economic Development Corporation (WEDC) and the Qualified New Business Venture (QNBV) program, these companies have grown and succeeded in their early years while turning out industry-altering products.