Produced by StartingBlock Madison and hosted by executive director Nora Roughen-Schmidt, the Innovate 608 podcast is about entrepreneurship—the journey, the community, and the latest developments in Madison and Wisconsin.

In the 10th episode, two UW–Madison experts in business startups—Andy Richards, director of Discovery to Product (D2P) and Michelle Somes-Booher, director of the Wisconsin Small Business Development Center at UW–Madison—discuss the current ecosystem for entrepreneurs, including how the pandemic has changed how businesses, employees and customers interact.

Click here to read the full article and listen to the podcast.