Plentiful, cheap supplies of fresh water held back market-driven innovation for decades because businesses, cities and investors saw no need to change … or how to make it pay if they did. Until now.

Learn how drought, floods, contamination incidents and more are helping to drive innovation in market-driven water technology Thursday, July 14, at the Tech Council Innovation Network luncheon in Wauwatosa.

The event will take place at UWM’s Innovation Accelerator, 1225 Discovery Parkway. Registration, networking and hors d’oeuvres start at 11:30 a.m. and the presentation at 12:30 p.m. The cost is $10 for students and returning veterans, $25 for individual members, $35 for non-members and included for Tech Council corporate members. Click here to register and read our COVID-19 policy.

Panelists thus far include Dean Amhaus, president and chief executive officer of The Water Council and Paige Peters, founder and chief technology officer of Rapid Radicals Technology. Rapids Radicals was the grand prize winner in the Wisconsin Governor’s Business Plan Contest.

“From serious droughts in the western United States to floods in the Heartland, and from manufacturing trends to agricultural needs, water is making headlines as well as waves in the markets,” said Tom Still, president of the Wisconsin Technology Council. “We’re fortunate in Wisconsin to have access to one of the world’s most abundant water supplies, as well as resources to help export needed technology and expertise.”

This luncheon is sponsored by the UW-Milwaukee and UWM Research Foundation.

The Wisconsin Technology Council is the independent, non-profit science and technology adviser to the governor and Legislature, with events, publications and outreach that contribute to Wisconsin’s tech-based economy. To join, go to www.wisconsintechnologycouncil.com or call 608-442-7557.