Attracting tech talent today is a challenging, costly business, especially for entrepreneurs who may be big on ambition but low on money.

Although the tech industry is undergoing a turbulent period, with massive layoffs at industry giants such as Meta and Twitter, that doesn’t necessarily mean Wisconsin tech startups will reap the labor-market rewards.

“Discoverability is huge,” said Keith Fuller, whose firm All About EX aims to improve the employee experiences for fast-moving tech startups. “If I find myself unemployed from Meta, then how do I find a place such as yours?”

Fuller and other panelists spoke on the issue at the Wisconsin Technology Council’s Early Stage Symposium in Madison last week.

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