When America’s largest manufacturer of “Made in USA” footwear decided to expand, it looked to its Wisconsin roots, turning an abandoned manufacturing site into a job-creating asset.

The project demonstrates the power of partnership in helping businesses locate, grow and expand in Wisconsin.

With the help of WEDC and the City of Merrill, Weinbrenner will transform a dormant alfalfa operation into a 142,000-square-foot expansion that will house production facilities and a 17,000-square-foot building to be used for storage.

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